Kornit is the leading force in the world of digital printing solutions for textiles and garments, with a wide offering for every stage of the printing process. They came to Designit to design a new website to match their unique positioning. We worked in a team of business designers and experience designers, researched the field of textile printing, and strategized and conceptualized the new website, from information architecture to button design.
During the research, we realized that although the world of textile printing is creative and visually appealing, none of the companies in this field use these visual assets.
And so, to make Kornit's online presence unique, we decided to utilize the textures and tactility of fabric and create an experience that echoes the end product and brings Kornit's capabilities to the front stage.
During the research, we realized that although the world of textile printing is creative and visually appealing, none of the companies in this field use these visual assets.
And so, to make Kornit's online presence unique, we decided to utilize the textures and tactility of fabric and create an experience that echoes the end product and brings Kornit's capabilities to the front stage.
Visit the full site at Kornit.com
Designed at Designit Tel-Aviv with Tal Sofia and Rony Koch, 2022